Ad Budget Planner
Work backwards from a revenue or customer goal to the clicks, leads and monthly ad budget you’ll need, using cost per click or CPM, then check it’s profitable.
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How to use it
- Choose eCommerce or lead generation, then enter your goal.
- Enter your cost per click. For social ads, switch to CPM and click-through rate, which is how Meta, TikTok and LinkedIn report costs.
- Add your margin or customer value to check the plan is profitable, then adjust the numbers to see what moves the budget most. Often a better conversion rate saves more than a cheaper click.
Cost per click = CPM ÷ (1,000 × click-through rate). This is a planning estimate. Real costs change with seasonality, competition, creative and audience, so start with a test budget and adjust once you have data.
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