Analytics & reporting

UTM Link Builder

Build clean, consistent tracking links for GA4 in seconds, with presets for Meta, LinkedIn, TikTok, email and QR codes.

Runs entirely in your browser. Nothing you type is sent to me or stored on a server.

Quick presets

How to use it

  1. Paste the page you’re sending people to.
  2. Pick a preset or fill in source, medium and campaign. Add content to tell different ads or links apart.
  3. Copy the link and use it in your ad, email or post. Visits will show up in GA4 under Traffic acquisition.

Tip: agree a naming convention and stick to it. For Google Ads, use auto-tagging instead of manual UTMs where you can.

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