marketing strategy & growth leadership
I help B2B companies, service providers and eCommerce brands attract the right audience, build trust, turn interest into sales and grow customer loyalty through clear strategy and hands-on execution at every stage.
Serving clients across North America, UK, Europe, and MENA
You're running ads, posting content and sending emails. Every activity looks reasonable on its own, yet it's hard to say which of them is actually bringing in revenue.
If any of this sounds familiar, you're in the right place:
No templates and no quick-fix tactics. I start with your business, your customers and your numbers, then build a full-funnel strategy where awareness, consideration, conversion and retention all feed each other. And I don't hand over a deck and disappear. I lead the plan through to results.
You know exactly what's working and where the next dollar should go. Your team has clear priorities and briefs. And you have a senior marketing partner who measures success the way you do: in pipeline, sales and customers who stay.
hi, i'm jason
Before moving into growth marketing in 2018, I spent nearly two decades working in B2B sales, account management and service leadership. That experience still shapes my approach: marketing needs to move the business forward.
Since then, I’ve worked with startups, established businesses and agencies across B2B and B2C. I’ve led growth strategy, managed teams of strategists and overseen $5M+ in annual ad spend. I’ve also built and run the campaigns myself, so I know what good execution looks like from the inside. My work spans email marketing, website development, creative strategy, paid media and creator partnerships, all connected by a clear strategy and measured against business results.
The problem I see most often is activity without direction. Campaigns, content and channels that keep everyone busy but don’t work together. I connect those efforts, set clear priorities and lead the execution to turn them into measurable growth.
I’m direct, invested and accountable. If something isn’t working, you’ll hear it from me, along with a plan to fix it.
Book a call
Hands-on experience
Meta Ads (Facebook & Instagram) · Google Ads · TikTok Ads · Website development · Email & CRM · Meta Pixel & Conversions API
the full-funnel approach
Most businesses over-invest in one stage and neglect the rest. I map your funnel end to end, find where people drop out, and focus effort where it moves revenue.
Get noticed by the right people through clear positioning, compelling creative, creator partnerships and targeted Meta, TikTok, YouTube and LinkedIn campaigns.
Build trust with a strong website, search visibility, user-generated content, testimonials, case studies and email nurture sequences.
Turn interest into revenue with compelling offers, persuasive landing pages, customer proof and paid campaigns built to drive sales.
Keep customers coming back with personalized email, automated CRM journeys and referral programs that turn loyalty into advocacy.
Measurement ties it all together. GA4, pixels and conversion APIs, CRM attribution and Looker Studio dashboards show which stages are working.
client overview
An eCommerce brand that needed email to become a reliable revenue channel. I led a nurture-led program built on:
key results
client overview
A growing performance-marketing agency that needed senior strategy across a portfolio of eCommerce and B2B clients. I led:
key results
client overview
A social-commerce business that wanted to grow sales through creators. I led the strategy for:
key results
featured case study
A full website redesign for a workforce-services company serving three very different audiences. Each now gets its own journey and one clear next step, across 12 rebuilt page types with search-ready titles and descriptions.
who i've worked with
From industrial suppliers to lifestyle brands, financial services and non-profits, across B2B and B2C. Every one needed a clear strategy and marketing that paid for itself.
B2B, B2C and services
Mission-led organisations
Non-profit organisations
Marketing built around a cause rather than a sale, with the same focus on clear goals and measurable results.
Don’t see your industry? The approach works across sectors. Book a free call
Every engagement starts with listening and an honest look at where your marketing stands: what's working, what's wasting budget, and where the biggest growth is. From there you get a clear plan, and the leadership to deliver it.
A senior second opinion on your biggest marketing question.
For businesses with a stalled channel or a decision they need to get right.
Find out exactly what's working, what isn't, and what to do first.
For businesses that know something's off, but not exactly what.
Senior marketing leadership, without the cost of a full-time hire.
For growing teams that need a marketing leader, not another pair of hands.
Each engagement is scoped and priced after a free call. Ad spend is paid directly to the platforms and isn't included.
how we work together
Your goals, then an honest audit of your marketing, tracking, website and numbers.
Audiences, positioning, funnel plan, channel mix, budget and KPIs, agreed together.
Clear briefs and creative direction, built by your team or specialists and reviewed by me.
Launch with budgets, goals and a shared dashboard in place from day one.
Ongoing testing and plain-language reviews that compound results over time.
ai, used well
AI can be a genuine force for good. It speeds up research, testing and reporting, and frees up time for the work that matters most. But it can’t understand your customers, weigh a trade-off or care about your business. That part still takes people.
Where AI earns its place
Where people stay in charge
Your data, protected
My promise
Disclaimer
Third-party AI tools are run by their providers and covered by those providers’ own terms and privacy policies. I choose and set them up with care, but no online tool or system can promise to be completely secure.
You decide what is shared with me and which tools may be used. Anything AI produces is checked by a person before it goes live, but AI can still make mistakes, and nothing on this site is legal advice. If your industry has strict privacy or data rules, tell me and we’ll agree the right approach in writing.
My rule of thumb
AI drafts. People decide.
I use AI tools every day to work faster and see more, and every recommendation still comes from careful thinking about your business. You get the efficiency of AI with the judgement of a senior strategist.
kind words
Recommendations from founders, colleagues, team members and clients across agencies, brands and industry.
“What truly sets Jason apart is his remarkable ability to balance strategic thinking with practical execution. His analytical mindset enabled him to identify optimization opportunities that others might miss, while his excellent project management skills ensured flawless implementation. His copywriting ability further enhanced our campaigns' effectiveness, contributing to strong client retention rates.”
“I enthusiastically recommend Jason. It was a total pleasure being managed by Jason while working at Upgrowth Commerce. His professionalism and strategic thinking helped me be the best at my work and helped our clients grow even further than expected.”
“He has an uncanny ability to take all the moving parts of a business and create a strategy for success, then execute on it.”
“Both clients and ‘future’ clients have benefited greatly from his knowledge and experience across multiple marketing channels. Moreover, Jason loves to learn new things and transfer those new found skills to his team, where ultimately they too grow and enhance the client experience.”
“There is no better colleague than Jason. His expertise as a Marketer is considerable, and it helped our team come up with more efficient solutions on different projects, and his creativity was key to our growth.”
“He made it his mission to communicate every need clearly, over delivered on results, and be a true team player. Beyond that, Jason knows his stuff when it comes to digital marketing, especially anything relationship based.”
“I always appreciated how Jason was always looking for continuous improvement and never accepted status quo.”
good questions
Anything else, just ask on the call.
I lead the strategy and direct the execution. Your team or trusted specialists build the work, and I brief it, review it and stay accountable for results. I get hands-on where it matters most.
I work remotely with businesses across North America, the UK, Europe and MENA, and schedule calls around your time zone.
Every engagement is scoped after a free 15-minute call, based on your goals, channels and how much support you need. You get a short written proposal with a clear price before any work starts.
Yes, every day, for research, testing ideas, analysis and automating busywork. It makes the work faster and sharper. Strategy, judgement and final decisions always stay with people, and nothing goes live without a careful human review. Your confidential information is never put into public AI tools, and I only use business-grade tools that don’t train on your data.
No. Ad spend is paid directly to the platforms from your own accounts, so you keep full ownership and visibility.
Meta Ads across Facebook and Instagram, Google Search, Shopping, Performance Max and YouTube, LinkedIn and TikTok, plus email and CRM, websites and landing pages, creator programs, and GA4 and Looker Studio measurement.
free resources
Calculators, self-assessments, checklists and templates from my own client work, free to use.
The template I use to plan creative and copy for every new Performance Max asset group, with character counters and asset checklists built in.
Write and check headlines, descriptions and primary text against Google, Meta and LinkedIn limits, with live counters and warnings.
Build clean, consistent tracking links for GA4 in seconds, with presets for Meta, LinkedIn, TikTok, email and QR codes.
Find the return on ad spend and cost per sale you need to break even and hit your profit target, and check how a campaign is doing.
Work backwards from a revenue or customer goal to the clicks, leads and monthly ad budget you’ll need, using cost per click or CPM, then check it’s profitable.
The checklist I run before any Meta campaign goes live, covering tracking, setup, campaign, creative and the first week.
Answer 20 quick statements to score your awareness, consideration, conversion and retention, and see which stage to fix first.
Answer 16 quick statements about tracking, structure, bidding and ads to score your Google Ads account and see what to fix first.
Answer 16 quick statements about tracking, structure, creative and measurement to score your Meta Ads account and see what to fix first.
Answer 16 quick statements about tracking, structure, creative and measurement to score your TikTok Ads and see what to fix first.
Answer 16 quick statements about tracking, targeting, offers and budget to score your LinkedIn Ads and see what to fix first.
Answer 16 quick statements about list growth, automations, campaigns and deliverability to score your email marketing.
Answer a few guided questions to find what makes you different, then get ready-to-use USP statements and a strength check.
A ready-made Google Sheet for monthly GA4 reporting, with KPIs, channels, campaigns, landing pages, targets and charts that update themselves.
Copy the data template, paste your link and create a Looker Studio dashboard connected to your own data in one click.
Book a free 15-minute call. No pitch deck and no pressure, just a straight conversation about where you are and what would help most. If there's a fit, I'll send a short proposal. If not, I'll point you in the right direction.