Meta Ads

Meta Ads Launch Checklist

The checklist I run before any Meta campaign goes live, covering tracking, setup, campaign, creative and the first week.

Your progress is saved only in this browser. Nothing is sent to me or stored on a server.

Tracking & data

Account & access

Campaign setup

Creative & copy

Landing page

First week after launch

How to use it

  1. Work through each section before you launch, ticking items off as you go.
  2. Your progress is saved in this browser, so you can come back to it.
  3. Print it or save it as a PDF to share with your team or agency.

Based on my own launch process. Meta updates its tools and policies often, so check Events Manager and Meta’s help centre for the latest setup steps.

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