Determine Your USP
Answer a few guided questions to find what makes you different, then get ready-to-use USP statements and a strength check.
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How to use it
- Answer the questions in your customer’s language, not industry jargon. Example answers are shown in grey.
- Your USP statements update as you type. The strength check flags anything vague, like “quality” or “great service”.
- Pick the version that feels most true, then test it in an ad headline, on your homepage or in your LinkedIn profile.
A strong USP is specific, believable and different from what your customer’s alternatives offer. If a competitor could say the same thing, keep sharpening it.
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