free tools
Calculators, checklists and templates from my own client work. They’re free, there’s no sign-up, and the tools run in your browser, so nothing you type is sent anywhere.
The template I use to plan creative and copy for every new Performance Max asset group. It has built-in character counters and asset checklists, so nothing gets rejected or left out.
Write and check headlines, descriptions and primary text against Google, Meta and LinkedIn limits, with live counters and warnings.
Build clean, consistent tracking links for GA4 in seconds, with presets for Meta, LinkedIn, TikTok, email and QR codes.
Find the return on ad spend and cost per sale you need to break even and hit your profit target, and check how a campaign is doing.
Work backwards from a revenue or customer goal to the clicks, leads and monthly ad budget you’ll need, using cost per click or CPM, then check it’s profitable.
The checklist I run before any Meta campaign goes live, covering tracking, setup, campaign, creative and the first week.
Answer 20 quick statements to score your awareness, consideration, conversion and retention, and see which stage to fix first.
Answer 16 quick statements about tracking, structure, bidding and ads to score your Google Ads account and see what to fix first.
Answer 16 quick statements about tracking, structure, creative and measurement to score your Meta Ads account and see what to fix first.
Answer 16 quick statements about tracking, structure, creative and measurement to score your TikTok Ads and see what to fix first.
Answer 16 quick statements about tracking, targeting, offers and budget to score your LinkedIn Ads and see what to fix first.
Answer 16 quick statements about list growth, automations, campaigns and deliverability to score your email marketing.
Answer a few guided questions to find what makes you different, then get ready-to-use USP statements and a strength check.
A ready-made Google Sheet for monthly GA4 reporting, with KPIs, channels, campaigns, landing pages, targets and charts that update themselves.
Copy the data template, paste your link and create a Looker Studio dashboard connected to your own data in one click.
Is there a calculator, checklist or template you’d find useful? Let me know and it may be the next one I build.
Free tools are provided as they are, for your own business use. Please check any figures before relying on them. See the Terms of Service.
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